That pre-existing scale also gave TikTok another weapon: a huge war chest. The Chinese startup was already famous in its homeland for viral news app Toutiao, which hit 120 million daily users in 2017, as well as Douyin, the China-only version of TikTok that has been kept separate to comply with Beijing’s strict censorship regime. More importantly, the merger meant TikTok ended up on the smartphones of more than 60 million users overnight.īyteDance had experience of that sort of scale, however. The latter had already become one of the most popular social media platforms for UK and US teenagers by the time it was purchased by TikTok’s owner, ByteDance, in November 2017, and its influence still pervades the platform to this day. If it seems like it came out of nowhere, that’s because in part, it did: the app as it is today is a merger of the original TikTok, which was launched internationally in September 2017, and the earlier viral sensation Musical.ly. Users film themselves in 15-second clips, typically set to music, and upload them to be viewed by followers and strangers alike. At its core, TikTok is a video-sharing app.
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